What I’ve Learned About Sponsorships/Ambassadorships

To be honest, before I started this blog, I didn’t even know what having a sponsor meant or what being an ambassador entailed. I just assumed that if you had one of the two, (or both), you were probably an elite athlete that had companies knocking on your doorstep. While this could be the case for some, it most often isn’t.

In my opinion, companies look for an athlete that represents their product in a few different ways:

-They fit the “image of the company”

-They’ve used their product(s) before

-They have a strong following on social media

I’m sure that if you lacked in one area but compensated in another, you’d still be a viable candidate for getting sponsored/becoming an ambassador.

There’s SO MANY companies that sponsor athletes/provided ambassadorships. They can range from apparel, to accessories, and to things like nutrition/supplements. I feel like there’s no hard and fast rule as to what certain companies provide, and it honestly depends on what you can offer them. On the lower end of the spectrum, companies will off you a discount on their products, providing you promote their brand on your social media channels on a frequent basis. I think that this level of sponsorship/ambassadorship is the most common. In the middle of the spectrum, companies will offer you free product in exchange for promotion on your behalf. On the far end of the spectrum, companies will pay you to showcase your product. The last one is uncommon though, unless you have tens of thousands of followers.

The biggest thing I’d take away is that if you’re going to become a sponsored athlete, make sure it’s with a company that you’re actually familiar with and are passionate about. I currently have two sponsors; Insane Labz and American Metabolix and I honestly love both of their products. In my usual fashion, I’ll be sure to review them and report back so you guys can try them!


I actually created a new page called “Discount Codes” where you can find discount codes from my sponsors. They’re valid until I say otherwise, so feel free to use them whenever!


-Running Fast, Lifting Heavy

13 thoughts on “What I’ve Learned About Sponsorships/Ambassadorships

  1. I think your advice is great. I have read a lot of posts where people wanted to be sponsored, or receive products. Like you said, commitment to the brand is also important. You’ve got responsibilities as a brand ambassador.
    Thanks for the post.

    Liked by 1 person

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